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  • Flexible
    Electrification
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Shifted creates grid-edge power plants through analyzing and dispatching thousands of assets. We also provide value through energy savings, proactive maintenance reporting, and affordable, sustainable energy solutions. We serve utilities, aggregators and real estate companies with scalable solutions. Whether it’s cutting-edge demand response programs or widespread deployment of cost savings enabled through time of use programs, we’ve built our platform to address each client’s unique situation.

Dispatched Events
Unique Asset Types
Insights Delivered

Solutions

Our Grid Maestro™ platform is our turnkey virtual power plant solution which can be operated as a standalone tool or integrated into any existing DERMs platform. We use machine learning to develop device-level profiles for each asset under management and optimize dispatch based on each users’ historical usage. This enables us to both maximize the value of each asset and create ideal experiences for the occupants.

Our suite of device solutions includes water heaters (our genesis), batteries, solar inverters, thermostats, pool pumps, EV chargers, and whole home meters. We can provide services anywhere from aggregated multiple of various devices through our Grid Maestro to background analytics for whole-home solutions in order to identify new opportunities. We can bring new units into the fleet through in-line splicing of older devices, connections via newer CTA-2045 ports, and direct API integration.

Load Flexibility

Dispatch resources like batteries, water heaters, and thermostats to maximize demand response, time of use, and more.

Renewables Integration

Balance increasingly complex load with demand-side management that can follow wind and solar output.

Stacked Grid Services

Load build, load reduction, locally-triggered under-frequency response, and emergency response.

Forecasting

Machine learning informs more accurate forecasting. Verified by leading national labs including EPRI and NREL.

Integrated M&V

Customizable reporting simplifies performance measurement and verification.

Scalable Distributed Assets

Scale programs in underserved communities and multifamily settings across multiple asset classes.

Resident Value

Resident value from energy efficiency, energy savings from load shifting, and maintenance alerts.

Maintenance Insights

Proactive maintenance through machine learning including underperformance, broken parts, leaks, and inefficiencies.

Communications Agnostic

Support any communications platform including cellular, WiFi, LoRaWan, smart meters, and standards like CTA-2045.

Contact us to get more information and schedule a Demo

Let's Talk

Partners

About Shifted Energy

Shifted Energy was created to enable widespread access to energy solutions. When Hawaii set the first 100% clean energy mandate in the US, Shifted’s co-founder Olin Lagon sat on the governing board. During board discussions, Olin realized that many of the proposed ideas would be inaccessible to renters and low-income residents. Shifted was formed to create scalable solutions for these communities, beginning with a low-cost control service for an asset which can be found in every home: water heaters. Shifted has since expanded its analytical and control capabilities to cover a growing pool of assets and services while maintaining a consistent focus: enabling everyone to participate in the energy transition.



Team

Forest Frizzell
CEO & Co-founder
Olin Lagon
CTO & Co-founder
Chris Murphy
CFO


Jennifer Ignacio
Vice President, Operations
Jonathan Howery
Sr. Director, Project Delivery
Therese Miranda-Blackney
Senior Director of Business Development


Evan Castro
Director of Project Delivery
Seiichi Nagai
Vice President, Engineering
Justin Miller
Senior Software Engineer


Nicole Rodriguez
Director, Residential & Commercial Programs
Matt Rogers
Mechanical & Software Engineer
Matthew Motoki
Chief Data Scientist


Khaled Ghamgui
Cloud Architect




Board & Advisors

Andy Karetsky
Board Member
Donavan Kealoha
Board Member
Rich Barone
Board Member




Matthew Hunt
Advisor
Allison Myers
Advisor
Elta Kolo
Advisor




Joe Van den Berg
Advisor


Interesting in joining the Shifted Team?

Careers

Newsworthy



“Since the installation of the water heater controllers, we have been able to address several water heater issues ranging from failing elements and thermostats to finding a leak. We are very impressed with the outcome of having these controllers and having these provided at no cost to the property is a very valuable service that [Shifted Energy] has provided to us.”

Multifamily Property Manager
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“We have successfully deployed multiple GIWH pilot projects with Shifted Energy over the last five years, so we are confident in the technology’s capabilities. The key value propositions with two-way communications of GIWH technology are granular visibility into the current state of each asset, forecasting and provision of multiple grid services from a single device in a single day plus real-time monitoring and verification of performance during events.”

Yoh
Director of Customer Energy Resources at a Utility

“As pioneers of this project, we’re able to provide our clients with value while also enhancing our services in an engaging and innovative way. Our goal is to continue building developments with Hawaii’s people and affordability in mind – and with Shifted Energy’s grid-interactive water heaters, we’re not only lowering the cost of living, but also reducing our carbon footprint in Hawaii.”

Christine
President & CEO at a Real Estate Development Company

“You guys are doing an amazing job, I love this program its been so helpful to my ohana. We are grateful that youʻve put together an energy program for Hawaiians. Iʻve never payed a $100 electric bill, I had to call the HECO call center to ask if they read our meter correctly. Mahalo!”

Vincent
CTA-2045 Heat Pump Participant

Let's Connect

Get in touch to understand how Shifted can help you drive flexible electrification for your customers

Address

643 Ilalo Street, Suite 203
Honolulu, HI 96813

Call Us
+1 (808) 664-0053
E-mail
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